Jack Nicklaus and his son joined the Corporate Competitor Podcast to discuss Jack “Jackie” Nicklaus II’s new book, Best Seat in the House: 18 Golden Lessons from a Father to His Son (Thomas Nelson Publishing, released May 18, 2021). Their conversation about golf course design spoke volumes about the drive for perfection that has elevated their company, Nicklaus Design, to pre-eminence in the United States and the world.
If there’s one thing you can say about the Nicklaus family it is that they know how to deliver exceptional experiences on the golf course. The elder Jack delivered such experiences over a storied PGA Tour career that netted him 117 tournament wins and a still-record 18 major championships. Together with his son and business partner Jackie, he continues to provide exceptional experiences for customers who play the 425 courses they’ve built through their company, Nicklaus Design.
Source: Don Yaeger. “Jack Nicklaus And Jack Nicklaus II Want To Know: Are You Designing Everything You Do To Be Exceptional?“, Forbes. May 12, 2021.